Terms and Conditions

1. Acceptance of Terms

By accessing or using the PRIME Agent Hub website, platform, applications, coaching programs, or any related services (collectively, the "Services"), you acknowledge that you have read, understood, and agree to be legally bound by these Terms and our Privacy Policy, which is incorporated herein by reference.

Your use of the Services constitutes your acceptance of these Terms. If you are using the Services on behalf of a business, brokerage, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, and "you" refers to both you individually and that entity.

If you do not agree to these Terms in their entirety, you must immediately discontinue use of the Services. We reserve the right to update these Terms at any time, and your continued use of the Services after any such changes constitutes your acceptance of the revised Terms.

2. Description of Services

PRIME Agent Hub is a real estate technology and coaching platform designed exclusively for licensed real estate professionals. Our Services include, but are not limited to:

We reserve the right to modify, suspend, or discontinue any feature or aspect of the Services at any time with reasonable notice. We are not liable to you or any third party for any modification, suspension, or discontinuation of Services.

3. Eligibility & User Accounts

3.1 Eligibility Requirements

The Services are intended for use by licensed real estate professionals, including agents, brokers, and team leaders. By creating an account, you represent and warrant that:

• You are at least 18 years of age;
• You hold a valid real estate license in your applicable jurisdiction (where required for IDX/MLS access);
• You have the legal capacity to enter into binding contracts;
• You are not prohibited from using the Services under any applicable law; and
• All information you provide during registration is accurate, current, and complete.

3.2 Account Creation & Security

To access certain features, you must create an account by providing a valid email address, creating a password, and providing any other required information. You are responsible for:

• Maintaining the confidentiality of your account credentials;
• All activity that occurs under your account, whether or not authorized by you;
• Notifying us immediately at info@primeagenthub.com of any unauthorized use of your account or any other security breach; and
• Ensuring your account information remains accurate and up to date.

3.3 Account Restrictions

You may not share your account credentials with any third party, create multiple accounts for the same individual, or use another person's account without authorization. PRIME reserves the right to refuse service, terminate accounts, or remove content at our sole discretion.

4. Payment, Billing & Subscriptions

4.1 Subscription Plans & Fees

PRIME Agent Hub offers multiple subscription tiers (PRIME Live!, PRIME Core, PRIME PRO, and PRIME Elite) at the fees published on our pricing page. All fees are stated in U.S. dollars and are subject to change with at least 30 days' prior notice to active subscribers.

4.2 Billing Cycles & Automatic Renewal

Subscriptions are billed on a monthly or annual basis (as selected at checkout) and automatically renew at the end of each billing period unless you cancel prior to the renewal date. By subscribing, you authorize PRIME to charge your payment method on file for each renewal period without further action required from you.

4.3 Payment Methods

We accept major credit and debit cards processed through our third-party payment processor, Stripe. By providing payment information, you represent that you are authorized to use the payment method and authorize us to charge all fees incurred. Payment card data is processed and stored by Stripe; PRIME does not store full payment card numbers.

4.4 Cancellation Policy

You may cancel your subscription at any time through your account settings or by contacting us at info@primeagenthub.com. Cancellation takes effect at the end of the current billing period. You will retain access to the Services through the end of the paid period. Cancellation does not entitle you to a prorated refund for any unused portion of the current billing period, except as required by applicable law.

4.5 Refund Policy

All subscription fees are non-refundable except in the following circumstances: (a) you cancel within 3 business days of your initial subscription purchase and have not accessed any paid content or coaching sessions; or (b) we are required to provide a refund under applicable law. One-time purchases (e.g., individual coaching sessions, events) are non-refundable unless otherwise stated at the time of purchase.

4.6 Failed Payments & Suspension

If a payment fails, we will attempt to notify you and retry the charge. If payment remains outstanding after reasonable attempts, we reserve the right to suspend or terminate your access to the Services until payment is received. You remain responsible for all outstanding fees.

5. IDX / MLS Data Usage

5.1 IDX Data License

PRIME Agent Hub provides IDX integration tools that allow licensed agent subscribers to display live MLS property listings on their websites. Access to IDX data is provided pursuant to agreements between PRIME and applicable MLS organizations and IDX data providers. Your use of IDX data is subject to all applicable MLS rules, IDX policies, and real estate board regulations, in addition to these Terms.

5.2 Permitted Use of MLS Data

MLS/IDX data displayed through our platform may only be used for:

• Personal, non-commercial property search by consumers on your licensed agent website;
• Connecting consumers with licensed real estate professionals for legitimate real estate transactions; and
• Purposes expressly permitted under your MLS participation agreement.

5.3 Prohibited Uses of MLS Data

You expressly agree that you will not:

• Redistribute, resell, sublicense, copy, or retransmit MLS data to any third party without express written consent from the applicable MLS;
• Use MLS data for data mining, mass marketing, automated valuation models (AVMs), or any purpose inconsistent with MLS rules;
• Display MLS data on any website or platform other than your authorized PRIME-powered agent website;
• Scrape, harvest, or systematically extract MLS listing data; or
• Use MLS data in any manner that violates applicable MLS rules, copyright law, or real estate regulations.

5.4 Data Accuracy Disclaimer

MLS listing information is provided by third-party MLS organizations and is believed to be accurate but is not guaranteed. PRIME Agent Hub is not responsible for errors, omissions, or inaccuracies in MLS data. Consumers should independently verify all property information before making any real estate decisions.

5.5 MLS Compliance Responsibility

You are solely responsible for ensuring your use of IDX data complies with all applicable MLS rules and your MLS participation agreement. PRIME reserves the right to immediately suspend IDX access if we receive notice of a violation or if required by an MLS organization.

6. Intellectual Property Rights

6.1 PRIME's Intellectual Property

The PRIME Agent Hub platform, website, software, technology, design, graphics, logos, trademarks, service marks, trade names, coaching content, scripts, templates, training materials, and all other content and materials provided through the Services (collectively, "PRIME IP") are owned by or licensed to PRIME Coaching LLC and are protected by U.S. and international intellectual property laws, including copyright, trademark, and trade secret laws.

6.2 Limited License to Users

Subject to your compliance with these Terms and payment of applicable fees, PRIME grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services solely for your personal, internal business purposes as a licensed real estate professional. This license does not include the right to:

• Copy, reproduce, distribute, or create derivative works of any PRIME IP;
• Reverse engineer, decompile, or disassemble any software component of the Services;
• Remove or alter any proprietary notices, labels, or marks on the Services; or
• Use PRIME's trademarks or branding without prior written consent.

6.3 Feedback

If you provide PRIME with any feedback, suggestions, ideas, or recommendations regarding the Services ("Feedback"), you grant PRIME a perpetual, irrevocable, royalty-free, worldwide license to use, incorporate, and exploit such Feedback in any manner without compensation or attribution to you.

7. User Content & Submissions

7.1 Your Content

"User Content" means any data, text, images, files, contact information, listings, marketing materials, or other content that you upload, submit, post, or transmit through the Services. You retain ownership of your User Content, subject to the license granted below.

7.2 License Grant to PRIME

By submitting User Content through the Services, you grant PRIME a non-exclusive, worldwide, royalty-free license to use, store, process, reproduce, and display your User Content solely to the extent necessary to provide and improve the Services. We will not sell your User Content to third parties or use it for advertising purposes without your consent.

7.3 Your Representations

By submitting User Content, you represent and warrant that:

• You own or have the necessary rights and permissions to submit the User Content;
• Your User Content does not violate any third party's intellectual property, privacy, or other rights;
• Your User Content complies with all applicable laws, including real estate advertising regulations; and
• Any contact or lead data you import has been collected lawfully and with appropriate consent.

7.4 Client & Lead Data

You are solely responsible for ensuring that any client, lead, or contact data you import into the PRIME CRM has been collected in compliance with applicable privacy laws (including CAN-SPAM, TCPA, and state privacy laws). You represent that you have obtained all necessary consents to contact such individuals via email, SMS, and phone through the platform's automation tools.

8. Prohibited Uses

You agree that you will not use the Services to:

Violation of any prohibited use may result in immediate suspension or termination of your account and may expose you to civil or criminal liability.

9. Disclaimers & Limitation of Liability

9.1 Disclaimer of Warranties

THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, PRIME EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

PRIME does not warrant that: (a) the Services will be uninterrupted, error-free, or secure; (b) any defects will be corrected; (c) the Services or servers are free of viruses or harmful components; (d) MLS data is accurate, complete, or current; (e) coaching content will produce any particular business results; or (f) lead generation tools will generate any specific number or quality of leads.

9.2 No Guarantee of Results

Real estate results depend on numerous factors outside PRIME's control, including market conditions, individual effort, local regulations, and economic factors. PRIME makes no representations or guarantees regarding income, transaction volume, lead quality, or business growth that may result from use of the Services or participation in coaching programs. Any testimonials or case studies represent individual results and are not typical.

9.3 MLS Data Accuracy

MLS listing data is provided by third-party MLS organizations and may contain errors, omissions, or outdated information. PRIME is not responsible for the accuracy, completeness, or timeliness of MLS data. Users and consumers should independently verify all property information.

9.4 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL PRIME COACHING LLC, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICES, EVEN IF PRIME HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL PRIME'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU TO PRIME IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE HUNDRED DOLLARS ($100.00).

Some jurisdictions do not allow the exclusion or limitation of certain warranties or liability, so some of the above limitations may not apply to you.

10. Indemnification

You agree to defend, indemnify, and hold harmless PRIME Coaching LLC and its officers, directors, employees, agents, licensors, and service providers from and against any and all claims, liabilities, damages, judgments, awards, losses, costs, expenses, and fees (including reasonable attorneys' fees) arising out of or relating to:

• Your use of or access to the Services;
• Your violation of these Terms;
• Your violation of any applicable law, regulation, or third-party right, including MLS rules and real estate regulations;
• Your User Content, including any claims that your User Content infringes any third-party intellectual property or privacy rights;
• Your use of IDX/MLS data in violation of Section 5 of these Terms; or
• Any misrepresentation made by you in connection with the Services.

PRIME reserves the right to assume exclusive control of the defense of any matter subject to indemnification by you, at your expense. You agree to cooperate with PRIME's defense of such claims.

11. Termination & Suspension

11.1 Termination by You

You may terminate your account at any time by canceling your subscription through your account settings or by contacting us at info@primeagenthub.com. Termination takes effect at the end of your current billing period. You will not receive a refund for any prepaid fees, except as required by law.

11.2 Termination or Suspension by PRIME

PRIME reserves the right to suspend or terminate your account and access to the Services, with or without notice, for any of the following reasons:

• Violation of these Terms or our Privacy Policy;
• Non-payment of fees;
• Violation of MLS rules or IDX policies;
• Fraudulent, abusive, or illegal activity;
• Conduct that harms PRIME, other users, or third parties; or
• At PRIME's sole discretion for any other reason with reasonable notice.

11.3 Effect of Termination

Upon termination, your right to access and use the Services immediately ceases. PRIME may delete your account data in accordance with our data retention policies (see our Privacy Policy). Provisions of these Terms that by their nature should survive termination shall survive, including Sections 6, 9, 10, 12, and all payment obligations accrued prior to termination.

12. Governing Law & Dispute Resolution

12.1 Governing Law

These Terms and any dispute arising out of or related to these Terms or the Services shall be governed by and construed in accordance with the laws of the State of Arizona, without regard to its conflict of law provisions.

12.2 Venue

Any legal action or proceeding arising out of or relating to these Terms or the Services shall be brought exclusively in the state or federal courts located in Maricopa County, Arizona (including the City of Scottsdale). You hereby consent to the personal jurisdiction and venue of such courts and waive any objection to such jurisdiction or venue.

12.3 Informal Dispute Resolution

Before filing any formal legal claim, you agree to first contact PRIME at info@primeagenthub.com and attempt to resolve the dispute informally. PRIME will attempt to resolve the dispute within 30 days of receiving written notice. If the dispute is not resolved within that period, either party may pursue formal legal remedies.

12.4 Waiver of Class Action

TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. YOU WAIVE YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.

12.5 Time Limitation on Claims

Any claim or cause of action arising out of or related to these Terms or the Services must be filed within one (1) year after such claim or cause of action arose, or it shall be forever barred, notwithstanding any statute of limitations to the contrary.

13. Changes to Terms

PRIME reserves the right to modify these Terms at any time. When we make material changes, we will:

• Update the "Last Updated" date at the top of these Terms;
• Post a prominent notice on our website or within the platform; and
• Send an email notification to registered users for material changes.

Your continued use of the Services after the effective date of any revised Terms constitutes your acceptance of the changes. If you do not agree to the revised Terms, you must stop using the Services and cancel your subscription.

For non-material changes (such as corrections of typographical errors, clarifications, or changes required by law), we may update the Terms without prior notice, and such changes will be effective immediately upon posting.

14. Contact Information

If you have any questions, concerns, or requests regarding these Terms, please contact us: